Good Design Practices
Kim and Charles Petty
Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practice good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.
Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.
Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.
Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.
Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.
Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.
Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.
What is a Domain Na ame or Website Name?
Most NICs or Network Interface Cards within servers and computers are assigned a unique address known as Internet Protocol or IP address. An IPv4 ip address is a 32-bit numeric address written as four numbers separated by periods. Each number can be zero to 255. An ip address for a dedicated server using NAT (Network Address Translation) or your business computer would look similar to this 192.168.20.34 You can find out what your ip address is by typing ipconfig at the command prompt (Start, Run, ipconfig) on a Windows Server and by typing ifconfig on a Linux Server. You can type this command on your home Windows or Linux or Unix computer as well to find your static dedicated ip address.
When you lookup websites online, your web browser talks to web servers via their IP address. Advances in technology have made it possible to assign words or hostnames to ip addresses. PC's use operating systems like windows or linux operating systems. These operating systems use something called a host file to translate the words into IP addresses. On a Windows computer the host file is stored in the c:\windows\system32\drives\etc\ directory; on Linux and Unix servers the host file is kept in the /etc directory.
Have you ever been to 1313 S Harbor Blvd in Anaheim California? Do you know what is at that address? If I had said "Have you ever been to Disney Land?" chances are that you would have immediately known what I was talking about. 131 S Harbor Blvd, Anaheim, California 92802 is the equivalent of an IP address, and Disney Land is the equivalent of a hostname. Website hosting is the equivalent of the land where Disney Land sits. So if you register a website address and get the name, you must also rent or purchase internet real estate or server space for your website to reside on. Likewise if you obtain website hosting but don't register a website address, no one will know how to get to your website.
If you wanted your computer to look for www.npsis.com using the ip address 192.168.20.34, you would make an entry in your hostfile. The hostfile contains entries that look like this: 192.168.20.34 www.npsis.com. When you access the website www.npsis.com using your web browser, your computer would look for the ip address 192.168.65.14.
Internet Service Providers typically use DNS (Domain Name System) to translate hostnames to IP addresses on the internet. When you type www.npsis.com or your own website address, your computer contacts a DNS server to determine what IP address is assigned to the domain name or website address that you entered. All websites, web servers and email servers need domain names if they are to be accessible online.
It is important when selecting your website address that you pick a name that is easy to remember. The domain name should also reflect what your business does. For example the website address tomsgarage.com gives you a pretty good idea of what tom does for a living and its very easy to remember. You can also reserve multiple related domain names and point them at your website address as well. Have your website design store help you to incorporate several relevant key words into your website design and point all of your relevant website addressees at your website (i.e. wefixtires.com, bestlocaltireshop.com, toms-tires.com/.
Domain names are typically done on a first come, first serve basis so if you have an idea for a good name you should register it before it is taken by someone else. There are many people and businesses who register and buy the most desirable domain names and resell them; this is usually for a higher cost than the original purchase price.
Have you hired a web design store or individual web design consultant? Make absolutely sure that you own your website address and not them. By purchasing your domain name yourself, you protect yourself from negligent people and predators looking to take advantage of the fact that you might not know better.
